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Your communications agency for e-commerce and digital transformation

Community Management

There’s no doubt that great content is a key factor for brands to stand out in social media, but even if you have it, your social channels won’t reach full engagement with your audience unless it is paired with a great and consistent administration. That’s why today we are going to introduce you to community management.

Something all brands should aim to acquire in the online world is an engaged community. Online communities consist of a group of people from your internal audience (employees, partners, and team members) and your external audience (fans, consumers and followers) that feel a connection with your brand, based on their shared interests and characteristics. Your community’s sense of belonging is what will generate steady and authentic interactions with your brand, both online, and in person.


Nonetheless, a committed community doesn’t grow overnight. It needs support and ”maintenance”. These tasks require mindfulness to follow a strategy, that’s why there are community managers. A community manager is an expert on social networks and the person in charge of digital strategies and arrangements. These professionals help to develop and nurture your brand’s online community.

Community management allows your business to explore different opportunities, here are a few that you might find useful:

• Obtain feedback and gather information from your community members through genuine conversations.

• Learn about your audience’s expectations and needs in terms of content, service, and products.

• Boost customer interactions, conversions, and sales.

• Provide value to your customers beyond a product or service.

• Increase brand and product awareness among your target audience.

“Brands need to hire community managers because they’re the tone, voice, and human element behind your brand.”

- Krystal Wu, Social Media Community Manager, HubSpot
Sounds great, right? The best part is that community management is a broad term, meaning that there are different types that could help your business, using a personalized and integral methodology that adapts to your goals and needs.

Let’s take a deeper dive on 4 Key Benefits of Hiring a Social Media Manager:

Effective content management and creation

Social media managers know how to select great content depending on the goal they are pursuing, these professionals do content research to determine the possible response from their audience and, due to their close relationship with the community, know how to generate engagement. A Community Manager controls the image of a business on social networks.

Social media analytics

Community managers monitor and evaluate the outcomes of social networks periodically. They know how to track performance in each social media channel and capitalize on it by interpreting the quantitative data obtained from statistics. Having this sort of information is crucial, not only for measuring the effectiveness of the efforts being made but additionally to adjust and improve digital marketing strategies.

Competitive Advantage

While social media marketing is growing fast and its advantages are undeniable, there are still many businesses that underestimate it’s potential and haven’t started using this method, or if they are already using it, they haven’t actually taken it seriously. 

By working with a community manager, you are taking your business to the next step. Strategically positioning yourself online you can establish your company or brand as a leader in your field.

Good brand recognition and reputation

A good community manager has the knowledge and tools to develop and maintain your online community, this permits them to establish positive, long-lasting relationships that are actively generating interactions. This can lead to increased traffic to build social media following. By increasing your audience and exposing them to calculated content, you increase the chances to get clicks through to your website and ultimately induce conversions.

If you are ready to dig into a professional approach to your online community, creating long-lasting relationships with your audience and turning engagement into sales, you can schedule a meeting with us so we can help you develop a custom strategy or service for your interests and your target market. 

We’re Trifecta Content Studio, a 360º communications agency focused on helping e-commerce companies and small-to-medium businesses build effective and engaging communication strategies that range from branding and influencer marketing to crisis prevention, to Amazon A+ Content and storefront design.