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Your communications agency for e-commerce and digital transformation

Influencer management

It is increasingly difficult for brands to capture the attention of their target audience on the internet. This is due to a large number of businesses with an online presence. In addition to this, we must consider that we all have access to the information that brands offer us about their products, so it is convenient to work on a differential factor for our brand’s digital marketing strategy.

With this overload of information, consumers have become very skeptical about the brands that perform self-promotion. This is the main reason that makes them look for evaluations and opinions of people they admire or trust.

Let’s talk about influencers and opinion leaders, and how they can help you increase your revenue or achieve more visibility and engagement online.

But first of all…what is an influencer?

An influencer or opinion leader is someone with a certain following and engagement in a particular niche. These people offer insight into their personal lives by sharing their opinions and directly interacting with their followers. The modern consumers seek authentic brand relationships, and therefore place more value in the content created by somebody they can identify with, rather than something that appears to be staged.

Something intriguing about influencer marketing is that being influential is not something just for people, there are also animals or fictive characters that have built a significant community in their respective areas of interest.

Yes, you read that well. Some pets have Instagram! And it actually can offer interesting content for pet owners, apart from cute animal pictures. Think about how a specific field can benefit from collaborating with the image of a pet or pet owner influencer, let’s say dog treats, cat toys, or even a veterinary clinic. This example is a good way to understand that there are individuals who have build credibility among their audience almost in every niche.

Now that we have a clearer picture of the influencer concept, let’s take a look at a few things they can offer to a brand.

Subliminal Promotion

Influencers usually talk about their personal experiences, thoughts, and surroundings, this characteristic will make a spontaneous conversation about your product instead of a performed, boring ad. Influencer content’s primary purpose is not to sell, it’s to entertain and communicate their opinion to their followers. The key is hidden in strategically placing your brand or service as a topic without the consumer even noticing something is being sold to them at a subconscious level.

Boost brand awareness

Creating and growing brand awareness is one of the most critical steps to generate leads and conversions. Influencers’ recommendation influencers can be considered as equivalent to a personal recommendation from a friend because followers value their opinions likewise.  If you work with the right influencer your brand will be placed in a credible context and gain relevance being positioned in the audience daily media consumption naturally, instead of being an intrusive interruption.

Feedback matters

Having a genuine review from an influencer can encourage people to try your product or service, as well as it can give you insights about what can be improved or what’s the consumer’s favorite characteristics.

Amazing right? And that’s only a small part of what influencer marketing can do for your business, there is a world of possibilities to explore depending on your brand goals. However, influencer marketing can be a total success only as long as it’s done right. 

It can be quite overwhelming to find the right influencer to collaborate with when it comes to our business reputation, also there should be a traceable strategy to put the plan in action.
That’s why at Trifecta we designed a service focused on tracing a path for your brand to follow into the influencer marketing world,  following a custom blueprint we will design based on data and aspirations.
Our service includes everything from contacting the proper influencer for your project, strategy assistance, and guidance to analyzing and assessing campaigns.

We love to see our clients grow and experience the endless opportunities the marketing world offers, so if you are ready to shine your products on a better light, you can schedule a meeting with us so we can help you develop a custom strategy for your interests and your target market. 

We’re Trifecta Content Studio, a 360º communications agency focused on helping e-commerce companies and small-to-medium businesses build effective and engaging communication strategies that range from branding and influencer marketing to crisis prevention, to Amazon A+ Content and storefront design.