Welcome to Trifecta!
Your communications agency for e-commerce
and digital transformation
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines such as Google, Bing, or even inside platforms like Amazon. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
It is also a powerful tool to draw brand awareness and building relationships with prospects and positioning yourself as an authoritative and trustworthy expert in your field.
All major search engines work by ranking web pages and other content such as videos, images, or local listings based on what they consider relevant to users, taking into account factors like accessibility, keywords, and shareability.
SEO is all about building authority, which is acquired over time as a result of gaining quality backlink profiles, positive user behavior, optimized on-page elements and content, and machine-learning signals.
The higher you rank on a search engine result page (SERP), the more likely prospects are to see you and click through to your site. The more effective your SEO efforts, the higher your ranking and the better your visibility, which is especially important when you consider that a quarter of web users never click past the first SERP.
A simple, well-thought content strategy can better your position on search engine rankings. At Trifecta, we stay up to date with algorithm and guideline changes to take your brand to the top spots of your brand’s category online searches.
Two of the main elements we take into consideration when developing your SEO are keywords and content.
So what steps do we follow to a successful search engine optimization?
1. We optimize your website’s accessibility so engines can read your website
2. We write compelling content that answers the searcher’s query.
3. We optimize your keywords to attract searchers & engines
4. Design a great user experience including a fast load speed and engaging UX.
5. We help you develop share-worthy content that earns links, citations, and amplification to build trustworthiness to search engine’s eyes.
6. We help you polish your titles, URL, and description to draw high CTR in the rankings.
In the end, the ultimate reason SEO is essential is that it can help you achieve many of your business goals. SEO can help you build better relationships with your audience, improve the customer experience, increase your authority, drive more people to your site, give you an edge over the competition, and increase conversions, which means more sales, more loyal customers, and more growth for your business.
Our goal is to establish a strong foundation for your beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.
Always keep in mind that customers do their research, so put yourself in their shoes at all times. What words would they use? How would they phrase their search? What issue are they trying to solve or fulfill? Are they searching locally or generally? Try to answer these questions with your content.
Use SEO tactics to relay your messaging for good deals and groundbreaking products or services to impact the buying cycle in a positive way when done right. Your brand should be visible in the places people need them for a worthy connection to be made. For example, using local SEO tactics could enhance the visibility of your brand to potential customers in your target markets.
If you are ready to create brand awareness and up your possibilities of being discovered through web searches, you can schedule a meeting with us so we can help you develop a custom strategy for your interests and your target market.
We’re Trifecta Content Studio, a 360º communications agency focused on helping e-commerce companies and small-to-medium businesses build effective and engaging communication strategies that range from branding and influencer marketing to crisis prevention, to Amazon A+ Content and storefront design.