Welcome to Trifecta!
Your communications agency for e-commerce and digital transformation
If having a business website or e-commerce site was important before after the Covid-19 pandemic web development has become vital. It is no secret that a lot of brick-and-mortar stores have closed their doors and shoppers value not putting their lives at risk by staying home and conveniently shopping for what they need in comfy clothes and on their laptop or cellphone. And if they search for your business and can’t find a website, it’s almost as if you don’t exist.
Offline marketing can only stretch so far unless you have contacts in retail marketing sectors all across the world. The easiest and most effective way of reaching customers abroad or even new targets in your current market is by using a corporate website. Besides the initial investment of developing and designing the website and implementing a search engine optimization strategy, the fees associated with maintaining a website are low compared to the potential it brings to your business.
Consider a business website your online company address. It’s where potential customers, clients, and associates can find and contact you. Owning a website is a powerful marketing asset, as 93% of online experiences start with a search engine, 63% of consumers primarily find and engage with your brand through the website, and 75% have judged a company’s credibility based on its website design.
It is often the first contact your audience has with your brand, so creating a good first impression is key. Your customers will start forming an opinion on your brand based on your website, how trustworthy it looks, and how quickly it gives them a solution for the issue they’re trying to fix or fulfill.
Creating a business website starts with establishing your product, creating a domain name, having it hosted, and web development. You’ll need high-quality pictures, engaging texts, and a clear vision for what your audience will perceive from your brand on the website. The user experience and the train of thought your customers will have while navigating the site has to be planned ahead with care and strategy.
You’ll also have to optimize your website for search engines to drive traffic to your business and establish reputation through active engagements like newsletters and ads that feed on your website content.
A good website is clean, well-organized, easy to navigate, functional, reflects your brand’s essence perfectly, and motivates the visitor to do business with you. It is imperative that key information such as hours of operation, location, and how to contact you are extremely easy to find. If you have social media profiles, buttons linked to these profiles should be visible at all times. Make it as easy as you can for your customer.
One of the benefits of having a website is it gives you a platform to share your story, including how you got started, what you’re doing now, and what you see for the future of the company.
Discussing your history lets the user know how long you’ve been part of your chosen industry as well as what contributions you’ve made. Even if you’re just starting out, there’s still a lot you can say about the road that led you to your current position within your chosen niche.
Think of your e-commerce platform as a 24/7 store that basically works by itself. This way you can attend to your customer’s needs in the time and the way is more convenient for them, without having to do every step of the way all by yourself.
If you are ready to create an impactful platform to grow your business, you can schedule a meeting with us so we can help you develop a custom strategy for your interests and your target market. We’ll help you design and develop corporate or e-commerce websites to increase your client conversion opportunities.
We’re Trifecta Content Studio, a 360º communications agency focused on helping e-commerce companies and small-to-medium businesses build effective and engaging communication strategies that range from branding and influencer marketing to crisis prevention, to Amazon A+ Content and storefront design.